The 2015 social CEO report by Domo analyzed the social activity of every Fortune 500® CEO on the four major platforms.
After last year’s surprising statistics, 2015’s Social CEO report saw the trends move in a more predictable direction.
2015’s headline statistic is that 61% of Fortune 500 CEOs have no social media presence in any platform.
This year, the number of CEOs active on one of the major platforms has increased by 7%. but the predicted migration of CEOs onto social media platforms still looks a few years away.
New CEOs are more active
Unsurprisingly, new CEOs are more active across social channels. This can be attributed to a number of factors, two of the biggest are likely to be:
- New CEOs need to make their mark and get their ideas out there.
- New CEOs are likely to be younger, and younger people are far more active on social media than older people.
No CEO is active on every channel
CEOs tend to have a platform of choice (and that’s normally Linkedin). Stats show that more than 70% of CEOs who are only active on a single social platform joined LinkedIn as their first choice.
No CEO is active across all platforms, which might suggest that many of them are active because they feel it’s the right thing to do, rather than because they use them to expertly connect with their audiences.
Of course, since we’re talking about CEOs here, we shouldn’t forget that they are very busy people! Sometimes, it just comes down to hours in the day.
Other highlights from the CEO report
- Just 39% of CEOs have a social presence. Up from 32% in 2014.
- No Fortune 500 CEO uses every major social channel.
- 41% of Fortune 500 CEOs appeared on their businesses’ YouTube channel
- 60% of CEOs with Twitter use it to tweet – the rest are passive users.